When you think fruit you think about something healthy, right? Well, I went to a grocery store some time ago and got a can of peaches. I know that most canned fruits have added sugar, so I was looking for a non-sugar version. I thought I found it, but I quickly realized my mistake.
The label on the front was boasting “No Sugar Added”, “No Artificial Flavours or Colors” “Peach Slices in Water”. I thought there was no need to investigate further the quality of the fruits. After all, they covered all my concerns. However, when I got home, opened the can and tasted the fruit I realized something is not right.
I looked more carefully on the label and my eyes drifted to a hidden right bottom corner of the peach photo, a place that was not visible when a can was facing me while on the shelf. I looked on the text with disbelief. It said “Sweetened with Sucralose”.
I could not believe my eyes! Since when is using sucralose healthier than sugar? How can you even get away with boasting “no artificial flavours or colors” an put in an artificial sweetener. Since when does a ripe fruit have to be additionally sweetened? I see only one reason: if you pick green peaches that are not suitable for human consumption you need to hide them in cans and add a sweetener to have an unsuspecting consumer eat it.
I felt cheated. They sold me an inferior product with a bunch of health claims on the label. Unfortunately, it is not an isolated incident. There are a lot of inferior products on the market. There are a lot of misleading health claims. I guess cheating consumers brings larger profits.
In 2008 scientists at Duke University have concluded that Sucralose (Splenda) is hazardous to health. Side effects of Sucralose are many and range from intestinal changes to making you put on weight. Multiple scientific studies have exposed sucralose as a toxic chemical, however the information has not yet reached the average consumer.
Stop letting producers cheat you. Stop spending money on inferior products. Read labels thoroughly, back and front. It will serve you well and will make those horrible food items disappear from our shelves. After all, once we are educated and don’t purchase, then there is no reason to manufacture and sell. That is the power we have as consumers.
For more information on splenda go to http://www.splendaexposed.com/
Exercise your consumer right next time you are at your grocery store: check your favorite yogurt label. You may be surprised what’s on it.